#Brexit Exit ?…………………..#automotive

copyright C Robinson 2018

Discovery Experience

This week JLR hit the headlines as they announced plans to transfer production of their Discovery model from Solihull in the West Midlands to Slovakia.

This factory is nothing new – it was first announced to the press in 2016:-


JLR also has manufacturing facilities in Brazil, China & India. Like all global automotive players its manufacturing sites are scattered across the globe although before the Tata takeover they were all in the UK but that was before the Indian conglomerate invested $billions into the company & transformed it from a niche brand to one, although small on a Global  scale, has more than doubled its workforce in the UK to over 40,000 people as well as expanding the range of products enormously. Without this massive investment Jaguar Land Rover would not exist in its current form.

The move  does however highlight something which ardent Brexiteers seem to be unable to grasp. All these large global businesses have no overriding loyalty to any particular country & are in the business of generating revenue not pandering to some quaint notions of nationality, so they adapt their business to suit the geo-political conditions of the times.

One must ponder then what is the benefit of introducing additional barriers to making business easier. Additional bureaucracy & costs in the form of tariffs & customs charges when parts are arriving from all over the globe just doesn’t make business sense. If Britain leaves the customs union it will cause a massive headache for companies like JLR who import & export millions of components & parts every year. Longer term this will give them greater incentive to set up manufacturing sites inside the European Economic entity.

The harder Brexit gets the easier Exit gets.



All views expressed in this blog are the authors alone. 

The Jaguar roars…..

Jaguar XF - a great example of new product development success

Jaguar XF - a great example of new product development success

This weekend jaguar Land Rover announced that it had reversed its threat to close one of its U.K plants and, even better, said that it would create thousands of new jobs including 1500 at it’s plant at Halewood on Merseyside.

Barely 2 years after fears that Jaguar Land Rover might fold Q2 profits of £233 million have boosted confidence in the future of the luxury car market.

A large part of this success is due to innovative new product development and in particular the success of the new XF range.

According to data from the European Automobile Manufacturers’ Association (ACEA), the number of Jaguar’s being registered in Western Europe in April rose 70.3 per cent year-on-year – way above any other volume manufacturer.
Jaguar have addressed one of the main concerns amongst luxury car consumers – the trade off between performance and fuel consumption. The XF does a staggering 0 – 60 m.p.h in 5.3 seconds and still manages a meagre 47 m.p.g.
Jaguar have demonstrated how investment in innovation and new product development can bring success even in the most difficult of economic climates.

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