Recently released results from Nissan the Japanese automotive manufacturer illustrate how good product design leads to improved financial returns.
Nissan’s Net Profit was up a whopping 7% at 341.43 billion Yen and Turnover was also up 7.2% at 341.43 billion Yen.
This was largely based on sales of the distinctive Quashqai SUV in Europe.
Quashqai’s design team was headed up by Stephane Schwartz who conceived the distinctive ‘bone line’ styling whilst thinking about Lean & Athletic images at his home in London. Nissan’s European design studio was put to work on the Quashqai at its base in Paddington London and the results are reflected in Nissan’s financial performance despite a strong Yen.