#Nvidea past, present & future

Since its inception in 1993, NVIDIA has revolutionized the computing industry with its groundbreaking graphics processing units (GPUs) and advancements in artificial intelligence, gaming, and data science. Let’s embark on a journey through the history of NVIDIA, tracing its remarkable evolution and contributions to technology.

### The Beginnings: Founding and Early Years

NVIDIA Corporation was founded in April 1993 by Jensen Huang, Chris Malachowsky, and Curtis Priem, all of whom shared a vision of leveraging GPU technology for transformative computing experiences. The company initially focused on the design and development of graphics chips for gaming and professional markets.

### Graphics Innovation and Expansion

In 1999, NVIDIA introduced the GeForce 256, the world’s first GPU, which set the stage for a new era in computer graphics. This landmark product paved the way for immersive gaming experiences and established NVIDIA as a leader in the graphics industry.

### Powering the Gaming Industry

Throughout the early 2000s, NVIDIA continued to innovate with the introduction of the GeForce series GPUs, delivering unprecedented graphics performance and realism to gaming enthusiasts worldwide. The GeForce FX, GeForce 6, and subsequent generations pushed the boundaries of visual computing, enabling developers to create stunningly realistic virtual worlds.

### Beyond Gaming: AI and Scientific Computing

In the late 2000s, NVIDIA expanded its focus beyond gaming to encompass artificial intelligence (AI) and scientific computing. The introduction of CUDA (Compute Unified Device Architecture) in 2007 unlocked the immense computational power of NVIDIA GPUs for parallel processing tasks, laying the foundation for breakthroughs in fields such as deep learning, high-performance computing (HPC), and autonomous vehicles.

### Transformative Technologies: Turing and Ampere Architectures

In recent years, NVIDIA has continued to push the boundaries of innovation with its Turing and Ampere GPU architectures. These architectures, powering the GeForce RTX and NVIDIA A100 GPUs, respectively, deliver unprecedented levels of performance, real-time ray tracing, and AI acceleration, revolutionizing gaming, content creation, and data center applications.

### Looking Ahead: The Future of NVIDIA

As we look to the future, NVIDIA remains at the forefront of technological innovation, driving advancements in AI, robotics, autonomous vehicles, and more. With its commitment to pushing the limits of what’s possible, NVIDIA continues to shape the future of computing and inspire the next generation of innovators.

Join us as we celebrate the remarkable journey of NVIDIA, a company that has transformed the way we experience and interact with technology, and stay tuned for the exciting developments yet to come.

For more information about NVIDIA’s history and products, visit [NVIDIA’s official website](https://www.nvidia.com/).


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#DevSecOps for kids

Hey there, kids! Have you ever heard of something called “DevSecOps”? It might sound like a strange and complicated word, but don’t worry, we’re here to explain it in a way you can understand.

Imagine you have a special secret box where you keep all your toys, and you want to make sure it stays safe. DevSecOps is like taking care of that secret box, but for computer programs and apps.

Let’s break it down into three parts: “Dev,” “Sec,” and “Ops.”

1. Dev (Development):
When people create computer programs and apps, they are like toy builders. They design, create, and build these digital toys. In the world of DevSecOps, this is where everything starts.

2. Sec (Security):
Just like you want to keep your toys safe in your secret box, computer programs need to be safe too. This part of DevSecOps is all about making sure the digital toys are protected from bad things, like hackers. Think of it as putting locks on your secret box or having guards to watch over your toys.

3. Ops (Operations):
Now, after building and securing the digital toys, we need to make sure they work smoothly. This is like making sure your toys are ready to play with whenever you want. It’s all about taking care of your toys and keeping them in good shape.

DevSecOps is like a team of grown-ups working together to create, secure, and take care of these digital toys. They build them, make sure they’re safe, and keep them running well. This way, people can use these digital toys without worrying about any problems.

So, in simple words, DevSecOps is about creating, protecting, and taking care of computer programs and apps, just like you do with your toys. It’s a way to make sure everything works well and stays safe in the digital world.

Now you know what DevSecOps is, and you can think of it as a big group of helpers making sure your digital toys are awesome, secure, and ready to play with!



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Hey you get offa my #cloud

In the fast-paced world of technology, businesses are constantly seeking innovative solutions to enhance their operational efficiency and gain a competitive edge. Cloud computing, the revolutionary paradigm that it is, has emerged as a game-changer, propelling companies into the digital age. At Amberhill Associates, we believe in harnessing the power of technology to transform businesses, and cloud computing is at the forefront of this transformation. In this article, we delve into the myriad benefits of cloud computing and why it’s the key to success in the modern business landscape.

1. Scalability and Flexibility:
One of the key benefits of cloud computing is its unparalleled scalability. In traditional IT infrastructure, businesses often faced limitations when they needed to expand or shrink their operations. Cloud computing offers the flexibility to adjust resources on-demand, ensuring that you only pay for what you need. This agility empowers organizations to respond to changing market conditions swiftly.

2. Cost-Efficiency:
Cloud computing is a cost-effective solution for businesses of all sizes. It eliminates the need for substantial upfront investments in hardware and software. Instead, you pay for services on a subscription basis, which can be easily adjusted to align with your budget. Additionally, cloud providers handle maintenance, updates, and security, saving you the costs associated with managing on-premises infrastructure.

3. Accessibility and Collaboration:
With the cloud, geographical boundaries are no longer a hindrance to collaboration. Cloud-based tools and applications enable seamless teamwork, allowing employees to work from anywhere with an internet connection. This accessibility enhances productivity and fosters collaboration, enabling businesses to thrive in a digital world.

4. Enhanced Security:
Security is a paramount concern in the digital age, and cloud computing doesn’t fall short in this regard. Reputable cloud providers invest heavily in cutting-edge security measures, including encryption, access controls, and data redundancy. These safeguards often surpass the capabilities of traditional in-house IT solutions, making your data safer in the cloud.

5. Disaster Recovery:
Disaster recovery is a critical component of business continuity. The cloud provides an automatic backup and recovery system, ensuring that your data is protected even in the face of unexpected events. This resilience minimizes downtime and protects your business from significant losses.

6. Eco-Friendly Solutions:
In today’s world, sustainability is a pressing concern. Cloud computing plays a vital role in reducing a company’s carbon footprint. By consolidating data centers and optimizing resource utilization, cloud providers can deliver services with greater energy efficiency, contributing to a greener future.

7. Competitive Edge:
Adopting cloud technology provides businesses with a competitive edge. It empowers them to deploy new services and features rapidly, meet customer demands, and stay ahead of the competition. Moreover, it enables the integration of advanced technologies such as artificial intelligence, machine learning, and Internet of Things (IoT), making innovation accessible to all.

In conclusion, cloud computing is a transformative force that aligns perfectly with Amberhill Associates’ commitment to leveraging technology for business excellence. Its scalability, cost-efficiency, accessibility, security, disaster recovery, sustainability, and ability to provide a competitive edge make it an invaluable asset to any forward-thinking organization. By embracing the cloud, companies can embark on a journey towards greater efficiency, agility, and success in the digital era. As technology continues to evolve, cloud computing remains at the forefront, ready to empower businesses on their path to prosperity.


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The power of #AI

The world of Artificial Intelligence (AI) is rapidly evolving and becoming increasingly important in our lives. AI is a form of technology that enables machines to think and act like humans, and it has the potential to revolutionize the way we live and work.

AI is already being used in a variety of ways, from self-driving cars to virtual assistants. AI can be used to automate mundane tasks, such as scheduling appointments or managing customer service inquiries. It can also be used to analyze large amounts of data and make predictions about the future.

AI is also being used to create more personalized experiences for customers. For example, AI can be used to analyze customer data and create personalized recommendations for products and services. AI can also be used to create more efficient and accurate customer service experiences.

It is also being used to create more efficient and accurate medical diagnoses. AI can be used to analyze medical images and detect diseases and conditions more quickly and accurately than humans. AI can also be used to analyze patient data and create personalized treatment plans.

Artificial Intelligence is also being used to create more efficient and accurate financial services. AI can be used to analyze financial data and make predictions about the stock market or other investments. AI can also be used to create more efficient and accurate banking services.

AI is also being used to create more efficient and accurate manufacturing processes. AI can be used to analyze manufacturing data and create more efficient and accurate production processes. AI can also be used to create more efficient and accurate supply chain management.

AI is also being used to create more efficient and accurate security systems. AI can be used to analyze security data and create more efficient and accurate security systems. AI can also be used to create more efficient and accurate facial recognition systems.

AI is an incredibly powerful technology that has the potential to revolutionize the way we live and work. As AI continues to evolve, it will become increasingly important in our lives.


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Digital data transforms #carbon reduction strategies

The implementation of IIOT (Industrial Internet of Things) is transforming industry in many ways & one of the most interesting is in enabling companies to manage carbon reduction strategies & in doing so to make processes more efficient in terms of cost,  quality & most importantly energy usage.

By utilising sensors, connecting them to networks & analysing the data produced using artificial intelligence it is possible to control processes to minimise energy use & to drive down carbon emissions.

Post COP26 only businesses which embrace carbon reduction & have a defined process & strategy to achieve this will survive – ultimately. That really is the bottom line.

If you need help with this feel free to contact us at www.amberhill-asociates.com


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Digital Revolution

We have discussed many times about the Internet of Things & the potential impact on society. The Digital Revolution is happening now in the UK Aerospace Industry where major players are collaborating on Digital Transformation projects. These involve connecting manufacturing equipment & robots via digital networks to revolutionise the manufacturing process by enabling real time data analysis & process control. This is not easy & requires intensive effort to create a robust network capable of handling terabytes of data.

Collaboration is enabling rapid product development & the sharing of information is creating uniformity in processes & standards.

As the revolution continues these developing technologies will flow into other sectors bringing with them new ways of doing things we can only imagine.



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Countdown to zero……………..#EV

The U.K Governments decision to ban the sale of new petrol & diesel cars by 2030 presents some real challenges for the UK Automotive industry. A development lifecycle of 5-7 years is not unusual for a brand new model & when we are looking at a whole different powertrain & chassis with the consequent implications for production assembly then we are talking major developments.

JLR spent over $1 Billion developing its 2014 Engine Plant for Diesel & Petrol Engines, this gives some indication of the huge resource requirements for Battery powered vehicles.

There is a lot of debate as to whether Electric Vehicles actually produce less CO2 than their ICE (Internal Combustion Engine)  counterparts but this report from ICCT organisation clearly debunks this.

There is some parallel with the elimination of leaded petrol, responsible for the death of over 5000 adults per year & countless examples of brain damage to children; it took over 12 years from unleaded petrol being available to a European Directive in 2000 before it was eventually banned.

Interestingly the Government announcement makes no mention of exporting ICE vehicles; only sales in the U.K. As we currently export 80% of all UK manufactured cars (admittedly 55% to the Eu) there is a little bit of wriggle room for Manufacturers to continue making ICE cars in lower volumes beyond 2030. There are many part of the World where Electric Vehicles will not prevail for many years to come but in urban conurbations in the ‘developed’ world their ascendancy is without doubt.

This will result in huge engineering & change management opportunities in the ever evolving automotive sector.

There will be much debate over the coming decade about the pro’s & cons of electric cars but there is no doubt about it, after a century of production the Internal Combustion Engine is heading for the breakers yard.




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Where we’re headed in #2021

Wow!! – 2020 – you couldn’t make it up; so where are we headed in 2021?

  • Working from home is now a cultural norm; whatever happens to Coronavirus this is one trend which will not be reversed. Workers who are savvy enough & technologically enabled to work remotely will continue to seek out opportunities which offer this option making its reversal impossible. Declining revenue from City Real Estate will instigate a decline in Inner City Property prices & a mass migration to the suburbs. The London property bubble is well and truly ‘popped’
  • eCommerce market share will continue to increase; if the High Street is not dead it’s on its last legs & is wobbling badly. This will drive eCommerce logistics where same day delivery becomes the norm.
  • ReCommerce sustainability will drive a mass market of re-use & hiring of products for the short term rather than as a one off purchase.This will also impact the automotive market.
  • Cloud storage of data will continue & there will be an even greater emphasis on the customer.
  • In Automotive, the current trends of increasing electrification & automation will drive a decrease in car ownership in the Western  world of around 25%. As new Generation-Z drivers familiar with the cultural trends of shared ownership & reduced carbon footprint migrate away from individual ownership where cars currently spend 95% of their time sat in a parking lot. China will continue to grow driving local manufacturing capacity.
  • Brexit will give UK Auto companies the excuse they are looking for to slash car lines, reduce factory real estate & reduce headcount.

Chris Robinson BSc



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IR35 Precipice approaches #IR35, #contractors, #tax

Recent Government legislation means that from April 2021 Medium to Large private sector companies will assume responsibility for determining how the contractors they engage with will be taxed.

The definition of a ‘Medium to Large company’ is one which meets 2 or more of the following criteria:-

  • Annual Turnover > £ 10.5 Million
  • Balance Sheet >  £ 5.1 Million
  • More than 50 employees

So lets’ take a step back – what is IR35 ?

HMRC applies certain criteria to determine whether a contractor is within or without IR35

Within IR35 means the contractor pays tax & National Insurance contributions as if they are directly employed by the client – This is deemed to be the case if the client decides working hours, start & finish times, promises work in return for payment, depends on that individual doing the work etc etc

Outside IR35 means the contractor pays their own tax & National Insurance normally by the use of a Limited Company & is deemed to be outside IR35 because payment is on a project basis, no work is guaranteed by the client, work can be done by a ‘substitute’, hours & start & finish times are not fixed etc etc

The main change is this:-

Currently IR35 status is determined by the Contractors Limited Company – from April 2021 this will be the legal responsibility of the client.

The full consequences are yet to become apparent but some organizations have already decided to apply a sweeping classification of all contractors as being within IR35.

Following on from Covid-19 &  Brexix we have to challenge if this is the best approach to meet the needs of a dynamic & flexible economy.






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Automakers on limp mode………#automotive, #manufacturing, #uk, #Covid-19

As the automotive industry limps back to work post Covid-19 the world is a very different place & will stay that way for a long time. The future success of these companies is very dependent on having an adequate electric vehicle proposition as we head towards the next hurdle which is coming up fast – #Brexit & further ahead the abolition of fossil fuels cars in 2035 or even sooner. So what are the implications for manufacturers based in the U.K.

Aston Martin.

Recently announced redundancy for 25% of its workforce & the replacement of CEO Andy Palmer – the future of Aston depends on the success of its DBX SUV model which is built in South Wales. No electric models on the horizon.


VW owned Bentley has now returned to work at Crewe but is struggling to maintain capacity & is rumoured to be running at @ 50% following the introduction of social distancing measures – consequently Bentley has announced redundancy plans affecting 25% of the workforce. Bentley doesn’t have a fully electric car but intends to develop one by 2025.

Jaguar Land Rover

JLR has returned to work at Solihull & more recently at Halewood. They have announced today that Castle Bromwich will not re-open until 10th August.  JLR has one electric vehicle at he moment, the award winning I-Pace but this is built at the Magna plan in Austria. Plans are in place to extend the range & to build these cars at Castle Bromwich. JLR has not announced any post covid redundancies having gone through an extensive restructuring exercise in 2018/19 but no one would be too surprised if further cutbacks were announced given the company has lost 3 months production & was recently granted a 500 million loan from 3 Chinese banks.


Nissan recently returned to work at it’s Sunderland Plant following an announcement about a post Covid worldwide restructuring which will see the closure of its Barcelona Plant & commitment to Sunderland as a manufacturing centre for Quashqai & Juke SUV’s & could also produce their Renault counterparts the Kadjar & Capture.

This was further quantified by a statement a week later that this all depends on their being frictionless trade with Brussels. Given recent developments failure to achieve this by the EEC & the UK government would be tantamount to a suicide pact.

The other bonus for Nissan is that Sunderland produces 15k of the incredibly successful electric Leafs per year.


There have been no major announcements from Toyota but they have returned to work in Derbyshire producing a range of hybrid vehicles. Toyota’s strategy is to reduce overall carbon emissions by producing hybrid vehicles rather than full electric vehicles due to the current constraints around battery technology.


Have returned to work at Oxford having remodelled processes around social distancing & are producing some Electric Minis as part of the range.


— Geely group has invested in Lotus heavily & the company has a tight well targeted product range including the fantastic new all electric hypercar the Evija. The company has also benefited from picking up a number of talented & experienced engineers from JLR.

Whatever the next few years brings we will be looking at a tighter, leaner UK Automotive industry with some losers & some big winners depending on their ability to meet the challenges of post Covid, Brexit & Electrification.






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