2014 – Year of Discovery……..#automotive

This year has been an extremely exciting & challenging one for me personally. In January 2014 I signed a 12 month contract with Tata Technologies as Lead Engineer in Exterior Trim developing & bringing to production Jaguar Land Rovers’s Freelander replacement the new ‘Discovery Sport’.

In January I was based in TTL’s Coventry office but spent a lot of time at JLR’s Browns Lane plant in the West Midlands, historical home of Jaguar Cars & now utilised as a Pilot Plant for small scale production.

Walking into Browns Lane was a great experience personally as I met many old friends from JLR having worked on the Range Rover Sport Programme. Although it is a large organization employing many thousands its amazing how many people you get to know working on a project for 18 months.

The pilot build is known as VP build & this stage of the process is very much a learning process. Some trim parts are still not ‘off tool’ & its all about capturing issues via the Automated Issues Management system. This AIMs system is used to track issues & ensure the proper fix is put in place before closure. It provides visibility to Senior Management & its administration is one of the Lead Engineer’s key tasks along with developing engineering solutions & working with key suppliers to ensure timely delivery of quality parts. Most issues require a PACN (to support financial justification) & a Engineering Release to implement the change. As most Engineers are responsible for numerous parts time is rapidly eroded before its time for the next build – Hard Tool Functional Build (HTFB)

This build took place at JLR’s Halewood plant where the Discovery Sport is to be mass produced & which was to be my base for the next 8 months.

Halewood is a large plant which covers several square miles & employs over 8,000 people.  Most of the Product Coaches & Line Engineers were involved in the Browns Lane builds so there were many familiar faces at Halewood as well as plenty new ones. Halewood is one of JLR’s centres of excellence & the Engineering knowledge here is second to none.

Over the next 8 months we embarked on a number of builds increasing in numbers & complexity. This is a very stressful period for all & the nearer Volume Launch approaches the pressure piles on.

It was with a mixture of relief & a great sense of achievement  when Volume Launch in December was achieved and cars began rolling off the production line at a rate of one every 40 seconds !!

It is important to recognise the economic importance of this model; Tata have invested hundreds of millions of pounds in this venture which has created several thousand jobs at Halewood & employed hundreds of thousands in the wider supply chain. With JLR’s commitment to source 60% of parts within a 40 mile radius the importance to the Regional Economy cannot be underestimated.

To play a small part in this great venture & to help take the Discovery Sport from initial concept to volume production brings a great sense of pride & achievement.
chris@amberhill.biz

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#Engineering is boring

auto-innovationEngineering is boring right ? All that clanking with spanners & hammers & getting covered in grease.
This is a common view of people who haven’t got the first clue what engineering is or what it involves.
In the automotive industry there are thousands of engineers working on all kinds of projects & products. The job may involve design using autocad, working with suppliers to develop new components, building prototype cars, testing them in Alasks or the Sahara, getting involved in the manufacturing process, generating business plans and a whole host of other activities. It is tremendously fulfilling to be involved in the design & development of a new car model & see it come to fruition.
There are some fantastic opportunities in Engineering which are highly paid & offer the option to travel which are simply not available in other industries so next time someone says “Engineering is boring” ask them what they do which is so damn exciting.
Chris@amberhill.biz
www.amberhill.bizAMBERHILL-LOGO-THUMB

Jaguar Land Rover goes from strength to strength #innovation

evoque2This week Jaguar Land Rover released the following press statement:-

‘JLR creates 250 new jobs as Halewood is confirmed as the home of the new Discovery Sport
The Land Rover Discovery Sport has been confirmed as the latest model to be produced at Jaguar Land Rover’s Halewood plant. The additional jobs announced to support Jaguar Land Rover’s newest model will see the Halewood workforce reach 4,750 – more than treble the number employed there in 2010. The Halewood plant has benefited from a £200 million investment to support introduction of the first member of the all-new Land Rover Discovery family, taking the total amount invested in Halewood over the last four years to almost £500 million.’
 
So why are JLR doing so well when volume manufacturers like General Motors Vauxhall and other Marques are struggling:-
 
1) JLR are taking advantage of a global rise in premium SUV’s driven, to a large extent, by the Chinese market.
 
2) Their customers are relatively well off & have higher disposable income.
 
3) They have targeted the export market, with over 80% of sales destined for overseas.
 
4) Their Quality standards are superior, the attention to detail is exceptional .
 
5) They have an excellent engineering pedigree with a stable workforce with many, many years experience. There is no other company in the World knows as much about four wheel drive systems as Land Rover.
 
6) Jaguar Land Rover has a flexible business model & employs many talented & experienced engineering contractors. 
 
7) They use a proven stage gate development process (described in an earlier post)
 
8) They have enjoyed massive Capital Investment from Tata investing over 2.75 billion pounds in 2014. Not bad for an organisation which was on its knees before the Tata takeover.
AMBERHILL-LOGO-THUMB

Stage gate process aids product development #pmot

ISO9001designprocessIn the Automotive# industry thousands of individual components are designed, developed, prototyped, tested and tuned silmultaneously to be brought together as a finished car which has to meet exacting standards for safety, perfomance and reliability.

An incredible feat of engineering and project management which is made possible by the effective use of a rigorous stage gate process based on ISO9001 . Here the output of one stage has to meet pre-defined standards before the project is allowed to move to the next stage.

The key to continued success is the fine tuning of the process itself based on ‘lessons learned’ from previous projects.
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What is #Quality ?….

RolexQuality has a number of definitions, ‘fit for purpose’, ‘exceeding expectations’ ‘meeting specifications’. It can be a tricky thing to measure but we all know it when we perceive it.

Take a Rolex watch for example, the materials used in its construction, its finish, its mechanical integrity all tell us it is  a ‘Quality’ item – this is naturally reflected in its price.

Although lots of fakes exist it is impossible to replicate the original without investing the same levels of workmanship and materials into it’s manufacture. This gives us a clue as to the origin of the Quality of the object. It lies in the specification & manufacture of the object within a given set of tolerances.

This is reflected in the luxury end of the automotive industry where body panels are specified as beng within a tight dimensional tolerance which in previous generations of product may have been deemed impossible.

Such tolerances lead to a vehicle which is perceived as high Quality without the buyer neccesarily understanding why.

So, if we can capture the expectations of the customer & translate them into product specifications with tolerances we can design & build something which has increased added value & perceived customer Quality.

 

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#Lean empowerment……

TPS

At the heart of the Toyota Production System (sometimes referrred to as #Lean Production System) is the principle of ‘Jidoka’.

 According to Toyota “Jidoka means that a machine safely stops when the normal processing is completed. It also means that, should a quality / equipment problem arise, the machine detects the problem on its own and stops, preventing defective products from being produced. As a result, only products satisfying quality standards will be passed on to the following processes on the production line.”

But there is more to #Lean than this. The key component is the empowerment of the Operator to stop the process immediately a defect or potentialy defective process is discovered without referring the issue upward. The Operator can stop the production process without fear of retribution and is empowered to do so. This is a great responsibility and one which is not granted lightly, the Operator must be fully trained and the Organisation steeped in the culture of #Lean & #Kaizen (continuous improvement)

Granting  this autonomy is absolutely key to the success of the TPS philosophy & unleashes immense forces of creativity & quality improvement. 

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10 tips to minimize cost at the Design stage….

Bizplan03All companies need to be mindful of costs & for those producing products this is best done at the Design stage. Here are some suggestions:-

 

  • Before beginning the design a Product Specification is essential, this needs to have been agreed at Senior Management level.
  • The product design needs to meet the spec and no more.
  • The material choice is critical, why make it out of gold if steel will do.
  • Use minimum thickness, as long as the design meets the spec.
  • Reduce the number of components as much as possible.
  • Re-use existing design components wherever possible – this gives Purchasing negotiating strength over suppliers and reduces inventory.
  • Consider Manufacturing by minimizing the number of process steps in manufacture.
  • Hold regular Design reviews & involve other parts of the Organization.
  • Build a prototype to test the design.
  • If possible test the Design using Computer Aided Modelling.

If you need help minimizing cost at the Design stage feel free to get in touch.
chris@projectsguru.co.uk

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Bentley – made in Crewe, England

The News from Volkswagen Group this week that Bentley’s new luxury SUV will be built in Crewe, England is welcome news indeed, not only for Bentley Motors Ltd but also for the North West of England and the area’s supply chain.

Volkswagen Group (owner of Bentley) is investing over 800m GBP in the new SUV and creating around 1000 jobs in Bentley & the local supplbentley-suvy chain.

This illustrates the Group’s faith in the Engineering & build quality of Bentley as it was rumored that it could be built in Brataslava alongside the Audi Q7 & Porsche Cayenne.

It is likely the car will enjoy a facelift as the EXP9F prototype received mixed reviews at the Geneva Motor Show.
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#Automotive Competitive Sport………

Today Jaguar Land Rover revealed the all new Range Rover Sport in Manhattan New York. This fabulous vehicle is a terrific example of British Engineering at it’s best. The West Midlands manufacturer goes from strength to strength with double digit sales growth across the globe.

Rumour has it that JLR could sell their entire manufacturing capacity for the new Sport to China alone.

The new Range Rover sport is built to ultimate quality standards and features many examples of innovative design, from the all aluminium body shell (which is half a ton lighter than the previous model saving 15% in fuel) to the class leading infotainment system.

JLR are leading the world in automotive product design and manufacture. Long may it continue.

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Buy British because it’s British ? #business

There has been some debate in the Media recently about buying British products as a way of reducing the impact of the recession & preserving British jobs; so is this a good idea ?

We live in a Capitalist society (whether we like that or not) based on competition. The consumer has a free choice of which products to buy or not to buy & we tend to seek good value for money, regardless of origin. As a consequence we are pretty good at identifying products which deliver most “bang for the buck”.

In the 1970’s most of our Electronic products originated in Japan. Some people complained this wasn’t fair to British manufacturers but consumers continued to buy Japanese products because they were better quality and hence better value for money.

Now most of our electronic products are manufactured in China or Korea & people buy them because they are cheaper & better quality than their Japanese counterparts.

Jaguar Land Rover has been in the News recently because sales are up over 30% compared to last year, is this because these products are manufactured in Britain or because they are of exceptional quality and, though expensive, represent good value for money.

Over time products evolve and the companies which make them either grow – & their shareholders get richer or, if their products deteriorate the company shrinks, the shareholders lose money & eventually the company is bust.

So, in the long run, is the best way to preserve British jobs to buy inferior goods just because they are British or to buy the best value products whatever their origin & ensure quality increases & the fittest survive ?

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