product roadmap
any road will take you there.” – Lewis Carroll
To increase the success ratio in New Product Development it is essential that your company has its own New Product Development Roadmap.
This Roadmap highlights the Products your organization intends to develop in the coming years. These product developments should be based on sound market intelligence, garnered from current customers and taking into account market developments and competitor analysis.
The New Product Roadmap doesn’t just identify market opportunities. It also takes into account the Technologies, Resources, Finances, Production Capacity etc etc so that the whole Organization knows exactly what needs to be put in place so that that the New Products are launched successfully.
The New Product Roadmap needs to be approved at the very top of the Organization. It is a “living document” which should be reviewed on a regular basis and updated as required.
The adoption of a New Product Roadmap clarifies the direction the organization is headed in and ensures that everyone is “singing from the same Hymn sheet”
“If you don’t know where you’re headed any road will take you there”
The Mac TV was released in 1993 and was Apple’s first attempt to integrate the functionality of a P.C with a cable ready T.V. Unforthunately it’s slow bus speed of 16 MHz made for a slow P.C compared to it’s rivals and a very expensive T.V at over $2000. Needless to say it flopped and only 10k were produced.
Apple’s first attempt at a portable computer was the Macintosh portable. Released in 1989 it was way ahead of its time, and so it should have been at a whopping $6500. It weighed in at a hefty 7.2kg and had an active matrix LCD screen which was fantastic but the major contributor to its cost.
In 1995 Apple licensed its PIPPIN technology to Bandai to make a PC based game consol. The only problem was the competition, SEGA, SONY, Nintendo and PC based systems were already dominating the market. Only 42,000 PIPPIN units sold and it was withdrawn from the market.
If you need a 
Whilst the football may not have lived up to the hype so far we have still seen a couple of excellent team performances. So what is it that makes for a 
Recent data from the IMF supports the view that China and Africa are becoming increasingly entwined as trading partners as China exploits the vast mineral and material wealth of the African continent in return for Capital Investment, machinery and technological know how.
Whilst the U.S and Europe have been mired in recession the Chinese rescue package has ensured that growth in that country continues at a rate of around 10%.
We are conditioned to fear failure. We must succeed at all costs. Throughout our schooling we are expected to pass our exams with flying colours and to fail is to be labelled as useless.