Are your products taking to long to develop and adversely affecting your revenue stream ? Time to Market  is absolutely critical in determining product revenue and payback. With product lifecycles becoming ever shorter as new, better, faster models are introduced the development timescale is critical to success. Every day lost in development is a day lost in sales. This is because the overall lifecycle of the product is reduced the longer the development takes.

This may, at first, seem counterintuitive as the product is deemed to have, say, a 12 month sales life following release to the market but this takes no account of the competition which may already have a better model in development. Consequently each day of lost sales is gone forever and never recovered.

If you want to stay ahead of the competition and maximize payback for your developments you need to minimize product development timescales.

No one should pretend that this is easy. There is a fine balance to be struck between developing a quality product which meets the customers requirements as well as any in-house and external Quality approvals. The product development process needs to be robust and well defined.

Often the best way to reduce time to market is to have your product development process reviewed by a fresh pair of eyes.

chris@projectsguru.co.uk

www.projectsguru.co.uk

When working with teams it is essential to take time out on a regular basis to review project progress. This meeting should be scheduled on a weekly or bi-weekly basis and should involve all members of the team so that everyone feels included. There should be a regular agenda and the meeting should take no longer than one hour. The meeting will be chaired by the PM and suitable items for discussion will be:-
a) Progress against plan – are there any delays and if so what is the cause and what can be done to bring things back on track.

b) Review of Risks – are there any new ones and have any old ones changed in severity.

c) Project cost – summarize expenditure to date and highlight any anomalies.

d) Quality – any issues with product or project quality ?

e) Any other issues which the wider team may be able to help with ?

Holding regular Project review meetings keeps the Team informed of project progress and builds cohesion and team spirit.

chris@projectsguru.co.uk

www.projectsguru.co.uk

Henry Ford famously said of his model T – “you can have any color you want, as long as it’s black” –  a few decades on and that philosophy just doesn’t wash.

Now we want it blue with green dots on, we want to choose the seat fabric and colour, we want an I-pod deck, we don’t want a GPS, we want metallic paint, we want a sunroof, we don’t want a roof rack, we want bi-directional head lights, like a screaming toddler we want this and we don’t want that.

We want to watch what we want when we want, we want 900 channels of digitized infotainment. We want to watch “Ice Road Truckers” followed by yesterdays “East Enders” with “Bloomberg” in between.

We dont want to eat meat and two veg, we want a spicy Samosa and a glass of Japanese Beer followed by real Italian Ice Cream.

We don’t want to holiday in Blackpool, we’d much rather go backpacking in Patagonia or cruise the Black Sea.

We live in a completely different world compared to 70 years ago when most people probably didn’t travel much further than the next village and walked to the same place of work for 50 years.

We have diverse tastes now and the’s no going back. We want to gorge on the multitude of lifes flavours and experiences and why not. WHY NOT !

And who are “we” – we are all consumers and customers and if you don’t give us what we want we will simply go elsewhere to get it.

So stick that up the exhaust of your Model T.

chris@projectsguru.co.uk

www.projectsguru.co.uk