Henry Ford famously said of his model T – “you can have any color you want, as long as it’s black” –  a few decades on and that philosophy just doesn’t wash.

Now we want it blue with green dots on, we want to choose the seat fabric and colour, we want an I-pod deck, we don’t want a GPS, we want metallic paint, we want a sunroof, we don’t want a roof rack, we want bi-directional head lights, like a screaming toddler we want this and we don’t want that.

We want to watch what we want when we want, we want 900 channels of digitized infotainment. We want to watch “Ice Road Truckers” followed by yesterdays “East Enders” with “Bloomberg” in between.

We dont want to eat meat and two veg, we want a spicy Samosa and a glass of Japanese Beer followed by real Italian Ice Cream.

We don’t want to holiday in Blackpool, we’d much rather go backpacking in Patagonia or cruise the Black Sea.

We live in a completely different world compared to 70 years ago when most people probably didn’t travel much further than the next village and walked to the same place of work for 50 years.

We have diverse tastes now and the’s no going back. We want to gorge on the multitude of lifes flavours and experiences and why not. WHY NOT !

And who are “we” – we are all consumers and customers and if you don’t give us what we want we will simply go elsewhere to get it.

So stick that up the exhaust of your Model T.

chris@projectsguru.co.uk

www.projectsguru.co.uk