I was recently asked “how do you deal with negative customer feedback ?”
If you are interested in your customers (as every business should be) no feedback should be considered ‘negative’ and all feedback welcomed.
Customer feedback is an excellent source of improvement and should be welcomed at every stage of the product development process.
Samples should be supplied to the customer as early as possible and any feedback should be used to fine tune product development.
Get close to your customers and welcome their feedback, no one will appreciate this more than the customer themselves.
SO – How did you answer the question. How do you deal with negative feedback? What do you say to the client? How do you behave? What words are best to use??