is vital to maintain a companies revenue growth. All products have a similar lifecycle which ends with declining revenue although the timescale between introduction and extinction may be anywhere between a few weeks to decades.

Unless New Product Development brings a steady stream of products to market the companies revenue will gradually decline.

Of course it is vital that the products being developed have a clearly defined market otherwise the costs of development will outweigh any increase in revenue.

Being in touch with the customers needs is the only way to increase the rate of success.

chris@projectsguru.co.uk

www.projectsguru.co.uk