any road will take you there.” – Lewis Carroll
To increase the success ratio in New Product Development it is essential that your company has its own New Product Development Roadmap.
This Roadmap highlights the Products your organization intends to develop in the coming years. These product developments should be based on sound market intelligence, garnered from current customers and taking into account market developments and competitor analysis.
The New Product Roadmap doesn’t just identify market opportunities. It also takes into account the Technologies, Resources, Finances, Production Capacity etc etc so that the whole Organization knows exactly what needs to be put in place so that that the New Products are launched successfully.
The New Product Roadmap needs to be approved at the very top of the Organization. It is a “living document” which should be reviewed on a regular basis and updated as required.
The adoption of a New Product Roadmap clarifies the direction the organization is headed in and ensures that everyone is “singing from the same Hymn sheet”
“If you don’t know where you’re headed any road will take you there”
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