Innovation is the name of the game; especially in the competitive world of consumer electronics. The only way to remain competitive is to continue to produce new, relevant products which the customer wants.
Apple is a terrific example, before the release of the ipod Apple was a company on decline; despite the fact that it had the worlds best desk top computers for graphic design and desk top publishing they were too expensive for the home computer market which was cornered by IBM clones.
Then along came the ipod, the revolutionary pocket music player which was cool, trendy, affordable and desirable.
The rest is history and Apple also leads the field in Smartphones with their iconic iphone. Recently they have released their latest product, the touchscreen notebook – the ipad.
These are terrific examples of product Innovation in the highly competitive field of consumer electronics which show that a company which continues to innovate will continue to thrive.
