{"id":332,"date":"2010-04-24T17:42:14","date_gmt":"2010-04-24T17:42:14","guid":{"rendered":"http:\/\/www.projectsguru.co.uk\/blog\/?p=332"},"modified":"2010-04-24T17:42:14","modified_gmt":"2010-04-24T17:42:14","slug":"why-time-to-market-is-critical","status":"publish","type":"post","link":"https:\/\/www.amberhill.biz\/blog\/?p=332","title":{"rendered":"Why time to market is critical&#8230;"},"content":{"rendered":"<div class=\"lazysocialbuttons\" data-float=\"left\" data-buttons=\"google,twitter,facebook\" data-twshareurl=\"https:\/\/www.amberhill.biz\/blog\/?p=332\" data-twtext=\"\" data-shareurl=\"https:\/\/www.amberhill.biz\/blog\/?p=332\" data-fbhideflyout=\"false\" data-backgroundtype=\"light\"><\/div><p align=\"left\"><span style=\"font-family: Arial;\">Are your products taking to long to develop  and adversely affecting your revenue stream ? Time to Market\u00a0 is absolutely  critical in determining product revenue and payback. With product lifecycles  becoming ever shorter as new, better, faster models are introduced the  development timescale is critical to success. Every day lost in development is a  day lost in sales. This is because the overall lifecycle of the product is  reduced the longer the development takes. <\/span><\/p>\n<p align=\"left\"><span style=\"font-family: Arial;\">This may, at first, seem counterintuitive as  the product is deemed to have, say, a 12 month sales life following release to  the market but this takes no account of the competition which may already have a  better model in development. Consequently each day of lost sales is gone forever  and never recovered.<\/span><\/p>\n<p align=\"left\"><span style=\"font-family: Arial;\">If you want to stay ahead of the competition  and maximize payback for your developments you need to minimize product  development timescales.<\/span><\/p>\n<p align=\"left\"><span style=\"font-family: Arial;\">No one should pretend that this is easy.  There is a fine balance to be struck between developing a quality product which  meets the customers requirements as well as any in-house and external Quality  approvals. The product development process needs to be robust and well defined.<\/span><\/p>\n<p align=\"left\"><span style=\"font-family: Arial;\">Your in-house development process will  probably be similar to the typical ISO9001 process below.<\/span><\/p>\n<p align=\"left\"><span style=\"font-family: Arial;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-333\" title=\"ISO9001designprocess\" src=\"http:\/\/www.amberhill.biz\/blog\/wp-content\/uploads\/2010\/04\/ISO9001designprocess-300x128.jpg\" alt=\"ISO9001designprocess\" width=\"300\" height=\"128\" srcset=\"https:\/\/www.amberhill.biz\/blog\/home\/amberhibiz\/public_html\/blog\/wp-content\/uploads\/2010\/04\/ISO9001designprocess-300x128.jpg 300w, https:\/\/www.amberhill.biz\/blog\/home\/amberhibiz\/public_html\/blog\/wp-content\/uploads\/2010\/04\/ISO9001designprocess.jpg 670w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><br \/>\n<\/span><\/p>\n<p align=\"center\">\n<p align=\"left\"><span style=\"font-family: Arial;\">Sometimes the only way to generate time to  market reduction is to have a look at the process with a fresh &#8220;set of eyes&#8221;<\/span><\/p>\n<p align=\"left\"><a href=\"maito:chris@projectsguru.co.uk\"><span style=\"font-family: Arial;\">chris@projectsguru.co.uk<\/span><\/a><\/p>\n<p align=\"left\"><span style=\"font-family: Arial;\"><a href=\"http:\/\/www.projectsguru.co.uk\">www.projectsguru.co.uk<\/a><\/span><\/p>\n<p align=\"left\"><span style=\"font-family: Arial;\"><br \/>\n<\/span><\/p>\n<p><a href=\"http:\/\/www.twitter.com\/projectsguru\"><img decoding=\"async\" src=\"http:\/\/twitter-badges.s3.amazonaws.com\/follow_bird_us-a.png\" alt=\"Follow projectsguru on Twitter\" \/><\/a><\/p>\n\n<!-- AddThis Button BEGIN -->\n<script type=\"text\/javascript\">\nvar addthis_pub = '';\nvar addthis_language = 'en';var addthis_options = 'email, favorites, digg, delicious, myspace, google, facebook, reddit, live, more';\n<\/script>\n<div class=\"addthis_container\"><a href=\"http:\/\/www.addthis.com\/bookmark.php?v=20\" onmouseover=\"return addthis_open(this, '', 'https%3A%2F%2Fwww.amberhill.biz%2Fblog%2F%3Fp%3D332', 'Why+time+to+market+is+critical%26%238230%3B')\" onmouseout=\"addthis_close()\" onclick=\"return addthis_sendto()\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/s7.addthis.com\/static\/btn\/lg-share-en.gif\" width=\"125\" height=\"16\" border=\"0\" alt=\"Bookmark and Share\"\/><\/a><script type=\"text\/javascript\" src=\"http:\/\/s7.addthis.com\/js\/200\/addthis_widget.js\"><\/script><\/div>\n<!-- AddThis Button END -->","protected":false},"excerpt":{"rendered":"<p>Are your products taking to long to develop and adversely affecting your revenue stream ? Time to Market\u00a0 is absolutely critical in determining product revenue and payback. With product lifecycles becoming ever shorter as new, better, faster models are introduced &hellip; <a href=\"https:\/\/www.amberhill.biz\/blog\/?p=332\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[5,37,6,125,16,36,35,123,44],"class_list":["post-332","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-pmot","tag-customer","tag-design-process","tag-innovation","tag-manufacturing","tag-new-product-development","tag-npd","tag-project-management","tag-time-to-market-reduction"],"_links":{"self":[{"href":"https:\/\/www.amberhill.biz\/blog\/index.php?rest_route=\/wp\/v2\/posts\/332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amberhill.biz\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amberhill.biz\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amberhill.biz\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amberhill.biz\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=332"}],"version-history":[{"count":1,"href":"https:\/\/www.amberhill.biz\/blog\/index.php?rest_route=\/wp\/v2\/posts\/332\/revisions"}],"predecessor-version":[{"id":334,"href":"https:\/\/www.amberhill.biz\/blog\/index.php?rest_route=\/wp\/v2\/posts\/332\/revisions\/334"}],"wp:attachment":[{"href":"https:\/\/www.amberhill.biz\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amberhill.biz\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amberhill.biz\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}