{"id":293,"date":"2010-03-19T13:13:55","date_gmt":"2010-03-19T13:13:55","guid":{"rendered":"http:\/\/www.projectsguru.co.uk\/blog\/?p=293"},"modified":"2010-03-19T19:31:20","modified_gmt":"2010-03-19T19:31:20","slug":"great-idea-but-why-wont-it-sell","status":"publish","type":"post","link":"https:\/\/www.amberhill.biz\/blog\/?p=293","title":{"rendered":"Great idea…but why won’t it sell ?"},"content":{"rendered":"
<\/div>

\"stupidinvention\"This is one of the most common questions in the world of New Product Development <\/a>and is often asked after the developer has spent thousands of dollars in development costs.<\/p>\n

Here are some possible answers:-<\/p>\n

1) Who says your product is “great” ?\u00a0 many\u00a0 companies develop new products because they think it’s a great idea – unfortunately no one else does. It may seem obvious but New Products have to meet a market demand in order to sell. Just because your design engineer thinks its a great idea doesn’t mean anyone else does.<\/p>\n

2) Does anyone know about your great new product ?\u00a0 What is your Marketing and Advertising strategy. Unless your Innovation is publicised how will anybody find out about it ?<\/p>\n

3) Is your product overpriced ?\u00a0 What is the nearest competitor selling at ?<\/p>\n

4)\u00a0 Is it priced too low and perceived as cheap ? Ask yourself this question – When you buy a car do you buy the cheapest model available ?<\/p>\n

5) What level of service and support do you offer with your product ? – Is the competition offering a better warranty or service.<\/p>\n

All common sense but sense aint that common.<\/strong><\/em><\/p>\n

chris@projectsguru.co.uk<\/p>\n

www.projectsguru.co.uk<\/a><\/p>\n

\"Follow<\/a><\/p>\n\n\n