{"id":1288,"date":"2024-11-26T19:48:48","date_gmt":"2024-11-26T19:48:48","guid":{"rendered":"http:\/\/www.amberhill.biz\/blog\/?p=1288"},"modified":"2024-11-26T19:48:48","modified_gmt":"2024-11-26T19:48:48","slug":"jag-you-are","status":"publish","type":"post","link":"https:\/\/www.amberhill.biz\/blog\/?p=1288","title":{"rendered":"Jag you are\u2026.."},"content":{"rendered":"<div class=\"lazysocialbuttons\" data-float=\"left\" data-buttons=\"google,twitter,facebook\" data-twshareurl=\"https:\/\/www.amberhill.biz\/blog\/?p=1288\" data-twtext=\"\" data-shareurl=\"https:\/\/www.amberhill.biz\/blog\/?p=1288\" data-fbhideflyout=\"false\" data-backgroundtype=\"light\"><\/div>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Jaguar | Copy Nothing\" width=\"584\" height=\"329\" src=\"https:\/\/www.youtube.com\/embed\/rLtFIrqhfng?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>If you\u2019re reading this I guess your one of the 300 million who have seen this Ad &amp; are aware of the absolute furore it has created amongst the Automotive community &amp; beyond, particularly those who consider themselves loyal Jaguar customers &amp; lovers of the brand.<\/p>\n\n\n\n<p>Indeed Jaguar has a long proud history of auto design &amp; manufacture producing such icons such as the e-type &amp; xj series amongst others.<\/p>\n\n\n\n<p>Many have reacted quite strongly with accusations of \u2018wokeness\u2019, one even accused the ad of being \u2018feminine\u2019 as if that was the greatest slur.<\/p>\n\n\n\n<p>Most of this vitriol seems to come from middle aged men who are, as many studies show, the main demographic of Jaguar owners. <\/p>\n\n\n\n<p>Indeed Jaguar\u2019s sales figures reflect this with steadily declining sales mirroring the demise of said demographic.<\/p>\n\n\n\n<p>Now before you hurl abuse at me I admit I am part of that demographic &amp; I have some stake in Jaguar, I have done much work with JLR over the years &amp; am proud of that. I have also owned 2 jags &amp; loved those cars.<\/p>\n\n\n\n<p>However with the advent of electric vehicles they face a huge dilemma- reinvent themselves or die.<\/p>\n\n\n\n<p>In order to do this they need a radical redesign &amp; a new market.<\/p>\n\n\n\n<p>The guy in charge of the design (who has barely got a mention in all of this ) is Gerry McGovern &#8211; if you\u2019re not familiar with his work do your own research.<\/p>\n\n\n\n<p>Copy Nothing <\/p>\n\n\n\n<p>chris@amberhill.biz<\/p>\n\n\n\n<p><\/p>\n\n<!-- AddThis Button BEGIN -->\n<script type=\"text\/javascript\">\nvar addthis_pub = '';\nvar addthis_language = 'en';var addthis_options = 'email, favorites, digg, delicious, myspace, google, facebook, reddit, live, more';\n<\/script>\n<div class=\"addthis_container\"><a href=\"http:\/\/www.addthis.com\/bookmark.php?v=20\" onmouseover=\"return addthis_open(this, '', 'https%3A%2F%2Fwww.amberhill.biz%2Fblog%2F%3Fp%3D1288', 'Jag+you+are%E2%80%A6..')\" onmouseout=\"addthis_close()\" onclick=\"return addthis_sendto()\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/s7.addthis.com\/static\/btn\/lg-share-en.gif\" width=\"125\" height=\"16\" border=\"0\" alt=\"Bookmark and Share\"\/><\/a><script type=\"text\/javascript\" src=\"http:\/\/s7.addthis.com\/js\/200\/addthis_widget.js\"><\/script><\/div>\n<!-- AddThis Button END -->","protected":false},"excerpt":{"rendered":"<p>If you\u2019re reading this I guess your one of the 300 million who have seen this Ad &amp; are aware of the absolute furore it has created amongst the Automotive community &amp; beyond, particularly those who consider themselves loyal Jaguar &hellip; <a href=\"https:\/\/www.amberhill.biz\/blog\/?p=1288\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103,11,1],"tags":[134,124,125,48,36],"class_list":["post-1288","post","type-post","status-publish","format-standard","hentry","category-automotive","category-innovation","category-uncategorized","tag-automotive","tag-business","tag-innovation","tag-leadership","tag-new-product-development"],"_links":{"self":[{"href":"https:\/\/www.amberhill.biz\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amberhill.biz\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amberhill.biz\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amberhill.biz\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amberhill.biz\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1288"}],"version-history":[{"count":2,"href":"https:\/\/www.amberhill.biz\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1288\/revisions"}],"predecessor-version":[{"id":1290,"href":"https:\/\/www.amberhill.biz\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1288\/revisions\/1290"}],"wp:attachment":[{"href":"https:\/\/www.amberhill.biz\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amberhill.biz\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amberhill.biz\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}