{"id":1018,"date":"2015-03-23T19:27:44","date_gmt":"2015-03-23T19:27:44","guid":{"rendered":"http:\/\/www.amberhill.biz\/blog\/?p=1018"},"modified":"2015-03-23T19:27:44","modified_gmt":"2015-03-23T19:27:44","slug":"be-wary-of-big-data","status":"publish","type":"post","link":"https:\/\/www.amberhill.biz\/blog\/?p=1018","title":{"rendered":"Be wary of ‘Big Data’……."},"content":{"rendered":"
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\"Big-Data\"
\nWe’re living in a world of ‘Big Data’.<\/p>\n

I’m not sure how it crept up on us but it’s everywhere. From our School League Tables to our NHS Trust performance, from our Jobs & the demand for the umbiquitous score sheet to Police Crime Statistics which tell us that crime is pretty much falling everywhere.(!)<\/p>\n

Big Data is everywhere & it rules. Try to get anything done without justifying it with the data to back it up & your in for a losing battle. Listen to conversations in Management meetings & count the number of times ‘data’ is mentioned.<\/p>\n

And of course if its in the data then it must be true – right ?<\/p>\n

Well, there is an interesting thing about data. It’s open to interpretation. And when someone’s bonus or even livelihood is dependent on it there is always a tendency (subconciously or otherwise) to manipulate that data to portray the favoured outcome.<\/p>\n

The only way to provide some degree of protection is to totally separate the ones producing & measuring the data from those most likely to benefit if it goes one way or the other.<\/p>\n

We’re going to get even more data, as the Internet of Things unfolds and more and more devices are created to measure, in particular, Biometric data – \u00a0so we can all measure our heartbeats, chollestrol levels, blood, pressure, heartbeat etc etc & display them on our wearable devices.<\/p>\n

What we need to bear in mind is – what is all this data being used for ? Whom does it benefit ? and crucially, who owns it ?<\/p>\n

chris@amberhill.biz<\/a><\/p>\n

www.amberhill.biz<\/a><\/p>\n

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