We are conditioned to fear failure. We must succeed at all costs. Throughout our schooling we are expected to pass our exams with flying colours and to fail is to be labelled as useless.
This fear of failure is stifling and killing our ability to innovate. Thankfully many individuals overcome this conditioning and realize that failure paves the road to success. The secret is to NEVER GIVE UP. To fail is perfectly natural and through failure we improve and succeed.
Any product innovation will fail many times but with an attitude of continuous improvement you will eventually succeed with a product which exceeds all expectations.
For inspiration about new product development success and persistence in the face of failure read the inspiring story of Charles Goodyear the pioneering inventor of vulcanized rubber.
Don’t fear failure – Strive for success.
chris@projectsguru.co.uk
is vital to maintain a companies revenue growth. All products have a similar lifecycle which ends with declining revenue although the timescale between introduction and extinction may be anywhere between a few weeks to decades.
I was recently asked “how do you deal with negative customer feedback ?”
This is one of the most common questions in the world of 
Innovation is the name of the game; especially in the competitive world of consumer electronics. The only way to remain competitive is to continue to produce new, relevant products which the customer wants.