CAR WRECK AHEAD………#automotive

There is no doubt about it; the UK car industry is running headlong into a perfect storm, Emissions Scandal, Dirty Diesel & bonkers #Brexit.

Jaguar Land Rover which has seen continuous expansion for the last decade has laid off 1000 contractors at its Solihull plant & has been cutting back on production volumes. Nissan in Sunderland has announced redundancies although these aren’t compulsory (yet!).

Politicians have a huge responsibility for this by confusing the public about ‘dirty diesels’ after having encouraged their adoption to combat global warming. European sales of diesel cars are down a whopping 35% in one year. Of course the industry itself has shot itself in the foot by massaging, if not flagrantly violating, its own emission standards.

So what’s to be done:-

  • Innovation, Innovation & more innovation. The industry has historically been slow to react to environmental pressures & must now accelerate the switch to hybrid & electric vehicles.
  • A customs union with the EEC as a minimum is essential – it is now time for the industry to get off the fence & start lobbying hard. Las year inward investment was down 181 billion & outward investment up 150 billion. This is a direct result of #Brexit & action is needed now!

chris@amberhill-associates.com

www.amberhill-associates.com

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