Wow!! – 2020 – you couldn’t make it up; so where are we headed in 2021?

• Working from home is now a cultural norm; whatever happens to Coronavirus this is one trend which will not be reversed. Workers who are savvy enough & technologically enabled to work remotely will continue to seek out opportunities which offer this option making its reversal impossible. Declining revenue from City Real Estate will instigate a decline in Inner City Property prices & a mass migration to the suburbs. The London property bubble is well and truly ‘popped’
• eCommerce market share will continue to increase; if the High Street is not dead it’s on its last legs & is wobbling badly. This will drive eCommerce logistics where same day delivery becomes the norm.
• ReCommerce sustainability will drive a mass market of re-use & hiring of products for the short term rather than as a one off purchase.This will also impact the automotive market.
• Cloud storage of data will continue & there will be an even greater emphasis on the customer.
• In Automotive, the current trends of increasing electrification & automation will drive a decrease in car ownership in the Western  world of around 25%. As new Generation-Z drivers familiar with the cultural trends of shared ownership & reduced carbon footprint migrate away from individual ownership where cars currently spend 95% of their time sat in a parking lot. China will continue to grow driving local manufacturing capacity.
• Brexit will give UK Auto companies the excuse they are looking for to slash car lines, reduce factory real estate & reduce headcount.

Chris Robinson BSc

www.amberhillassociates.com